Testing & Conversion Intelligence

Testing, tracking and implementation are words that we live by at LucidLead.  We believe that ROI and conversion rates can always be improved and we rely on a strong set of tools as well as internet street smarts to make sure that we squeeze every inch of improvement out of every campaign that we run.  Below are just a few of the tools that we use to track our campaigns, test ideas and stay ahead of the competition.

Prosper202 :: Campaign Tracking

With Prosper202 we no longer have to spend hours just to see which campaigns are making money. P202′s real-time tracking gives us to up-to-the-second data on all our PPC accounts.  With easy to read graphs, automatic keyword trackers, and automated profit calculations, we never waste time logging every one of our PPC accounts and client networks to manually record data.

Google Website Optimizer

We love Google Website Optimizer.  A/B and multivariate tests are what get us out of bed in the morning and Googles Website Optimizer makes it incredibly easy to test multiple ideas at once.  We test headlines, designs, ad copy – everything.  All with the goal of maxing out our clients conversion rates and ROI.

SEOMoz :: Search Engine Optimization Tools

The SEOmoz toolset includes over twenty SEO tools designed to help with every aspect of search engine optimization, including on-page targeting, site crawlability, competitive analysis, rank checking and keyword difficulty.

Compete :: Competitive Intelligence

Powered by the largest pool of online consumer behavior data in the industry, Compete.com is the only online competitive intelligence service that combines site and search analytics in one site to help you quickly master online marketing. With Compete.com, you can identify rival search marketing strategies to take your SEM and SEO efforts to the next level, and stay on top of rivals with site metrics and audience profiles.

SpyFu :: Competitive Intelligence

SpyFu is the ultimate marketing counter intelligence tool.  It allows us to watch any market and see exactly which advertisers are advertising, which ads they are running, how much they are spending, which offer they are sending users to and most importantly: which campaigns are making money and which are not.