How can Businesses Use Facebook to market? While all aspects of Internet Marketing offer a wide range of exciting possibilities for small business owners, I believe that PPC campaigns and social interaction with customers conducted on the emerging social networks, specifically facebook offer some of the best opportunities for small businesses to increase their revenues [...]
For most small business managing a low to medium volume PPC campaign is best handled in-house due to the high price that most “experts” charge and how easily it can be set up by the owner, manager or even a tech savvy employee. If however you think that you need to bring in outside help, [...]
Picking the Right Keywords for Your Small Business It is critically important for all of your small business online marketing campaigns that you choose a very small handful of keyword phrases to optimize your advertising to rank well for, in fact for optimum SEO and PPC effectiveness it is recommended that you choose 2 to [...]
If your small business is currently using PPC ads, or you are thinking about it is very important that you are geo-targeting your ads. Geo-targeting is simply the way that you make sure that your ads only show up to customers in your area who are looking for your type of business. If you are [...]
I was on the phone with a client this morning and the conversation headed towards some of the intricacies of PPC marketing for an upcoming project. Specifically we talked about the difference between Search Based PPC, Content Network PPC, and Social Network PPC, or what I call Demographic Based PPC. Now this particular project is [...]
